Protest of Milwaukee custard shop's 'English only' policy looks like it backfired [photos, video]

Protesters are giving Leon's Frozen Custard the cold shoulder, upset over an English-only policy. @fox6wakeup

— Derica Williams (@dwilliamsfox6) May 21, 2016

The owner of Leon’s Frozen Custard Shop in Milwaukee, Wisconsin recently softened the his “English only” policy, but said he’d still prefer customers to order in English:

A south side business that found itself facing a possible boycott for its English-only policy has decided to make some changes.

Leon’s Frozen Custard’s owner, Ron Schneider, tells TODAY’S TMJ4 he’s dropping the policy.

Schneider said he still prefers that people order in English, and that his employees all talk to each other in English. But starting Thursday – Leon’s employees will be able to speak to customers in whatever language they speak.

Last night protesters showed up at Leon’s for a demonstration:

About 2 dozen protesters outside upset about "English-only" comments #Leons @WISN12News pic.twitter.com/d1OVPuShGz

— Ben Hutchison (@Ben__Hutchison) May 21, 2016

Protest up to about 2 dozen people outside of Leon's. @tmj4 pic.twitter.com/EL01gfiDtf

— Rebecca Klopf (@RebeccaKlopf) May 21, 2016

Video: Protest held at Leon's Custard https://t.co/mknbVvCiKT pic.twitter.com/HoJvU0q0sw

— WISN 12 NEWS (@WISN12News) May 21, 2016

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Demonstrators protest outside Leon's: "We don't want business with you" https://t.co/r02IE0qkY5 pic.twitter.com/Jf7adE8oYs

— FOX6 News (@fox6now) May 21, 2016

The League of United Latin American Citizens has even called for a federal investigation of the custard shop.

The protest didn’t seem to do much to keep customers away. Perhaps they’re even increasing the shop’s business:

More protesters are showing up, but there's twice as many customers at #Leons right now @WISN12News pic.twitter.com/a0mwNwEMqS

— Ben Hutchison (@Ben__Hutchison) May 21, 2016

#Leons has 3 windows open…20 people deep each line. Customers voicing support tonight at 10 @WISN12News pic.twitter.com/p26l3NaPHu

— Ben Hutchison (@Ben__Hutchison) May 21, 2016

When protests backfire!