'Photoshop crashed?’ NYT Magazine informed how they could have saved money on elaborate cover

New York Times Magazine really decided to swing for the fence with this cover:

This week’s cover only took 62 strips of paper, a 20-person crew and a helicopter. http://t.co/3sK59AoT3e pic.twitter.com/yaNeg7aV8X

— NYT Magazine (@NYTmag) April 23, 2015

What you see on the @nytmag cover is real. @JRart photographs the pasting from the sky. http://t.co/6wXRpcn20u pic.twitter.com/5Hxzf3ks54

— NYT Magazine (@NYTmag) April 23, 2015

Some were impressed:

Talk about going the extra mile. Awesome NYT cover! https://t.co/3hlVyuWYzR

— Erik Scott Jacobsen (@erikscottjacob) April 23, 2015

High fives all round for this. Epic. https://t.co/1EWv0XQrda

— Robin Howie (@robinhowie) April 23, 2015

Talk about going the extra mile. Awesome NYT cover! https://t.co/3hlVyuWYzR

— Erik Scott Jacobsen (@erikscottjacob) April 23, 2015

But others, considering the proximity to Earth Day along with available software these days, didn’t quite get it:

Have they never heard of photoshop? https://t.co/dcjmIkLQIq

— Kenneth Monahan (@Foudroyant) April 23, 2015

@NYTmag PhotoShop crashed?

— nikhil tom benjamin (@nikhilbenjamin) April 23, 2015

@NYTmag I bet there's an article about saving trees in it….

— Jena Bellissimo (@Jay_Kay_Vee) April 23, 2015

@NYTmag @nytimes photoshop would gave taken 5 minutes and a 12 year old to do it. Nyt mag: overkill

— dgsquare (@dgsquare2) April 23, 2015

@NYTmag @nytimes happy day after Earth day

— Matt Perez (@nolocomotive) April 23, 2015

In their defense though, a few dozen huge strips of paper and a helicopter flight pales in comparison to how Obama celebrated Earth Day.