'That's terrible!' New York Times' cringe-worthy ad placement above #MH370 story [pic]

@rosa biggest ad fail ever

— Carlos Eduardo Seo (@carlos_seo) March 24, 2014

Here’s an online ad placement that the New York Times no doubt wishes could be taken back:

VERY awkward ad placement on the NY Times website… http://t.co/zdI6v2Syd9

— Anthony Sherratt (@AnthonySherratt) March 24, 2014

OUCH! Awkward: @nytimes runs underwater #iPad Ad Above News of Airline's Ocean Crash pic.twitter.com/xIzmeWpsk6

— Clem Hall ? (@channelclem) March 24, 2014

https://twitter.com/EthanKalkwarf/status/448191705242947584

According to AdWeek, the advertisement remained in place over the story for two hours before it was removed.

(h/t @einfal)