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'That's terrible!' New York Times' cringe-worthy ad placement above #MH370 story [pic]

Here’s an online ad placement that the New York Times no doubt wishes could be taken back:

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https://twitter.com/EthanKalkwarf/status/448191705242947584

According to AdWeek, the advertisement remained in place over the story for two hours before it was removed.

(h/t @einfal)

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