Kickback double check? NFL viewers wonder if State Farm sponsored Bob Costas' interview with Aaron Rodgers

Hey, it’s better than lectures about the “Redskins” nickname or gun control diatribes.

Bob Costas’ Sunday Night Football pre-game interview with #Packers quarterback Aaron Rodgers featured more than its share of queries about Rodgers’ State Farm “discount double check” ads, so much so that tweeters wondered if Costas was trying to score an extra paycheck:

Is State Farm sponsoring this absolutely humiliating Costas/Rodgers interview? Oh my god, NBC is awful.

— Lil’Mitch (@MitchDMS) October 28, 2013

Half of Bob Costas' interview with Aaron Rodgers had to do with his State Farm commercial. How much did State Farm pay for that? #NFLonNBC

— Pat Egan (@Pat_Egan) October 28, 2013

Costas-Rodgers Q&A turns into state farm ad.

— Al Toby (@AlTobyYahoo) October 28, 2013

@statefarm must have been pleased with that @AaronRodgers12 interview by Bob Costas #packers

— Matthew Stollak (@akaBruno) October 28, 2013

Costas digging into the "grill class" State Farm ad RT @jasonjwilde: What did I miss? RT @ZachHeilprin: Hard-hitting stuff from Bob Costas.

— Alex Gelhar (@AlexGelhar) October 28, 2013

Back to the action:

https://twitter.com/jackmcoldcuts/status/394622817595297792

Editor’s note: This post has been updated to point out that Costas’ interview with Rodgers took place before the game and not at halftime.