Robert Francis “Beto” O’Rourke officially kicked off his presidential campaign in El Paso, Texas today:

Along the way, O’Rourke tweeted about his “campaign for America”:

The replies took on a life of their own, as many noticed:

So it had to be asked:

The answer is “A WHOLE LOT”:

This took on a life of its own:

And that’s just the tip of the iceberg. That’s got to be some sort of record.

As are we.