We guess Ford didn’t have the budget to hire Dylan Mulvaney to step out of the driver’s seat of its rainbow-flag Raptor. See, you have two trucks so covered in mud you can’t tell the difference … until the mud washes off and one is revealed to be a Pride-themed truck. In case you didn’t get it, Ford lights up the word “tough” in rainbow lights.
Ford: How to destroy 120 years of American car history in one minute.
I’m so sick of woke companies. pic.twitter.com/XzlpzVumrX
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) May 18, 2023
Ford doesn’t have any Clydesdales handy to whip out a new ad as Anheuser-Busch did.
I saw the two pickups and ok… nothing bad and then boom… ESG detected.
— tootsirawl (@tootsirawl84538) May 18, 2023
ESG is communist monopoly.
— Based Joo (@Ansonious) May 18, 2023
All intentional. It’s not about profit it’s about a certain group who sits on the boards of all these companies trying to wipe out a people’s pride, history and culture. And they are happy to pay for it
— Bohemund I of Antioch (@swolaire1) May 18, 2023
I’m really sick and tired of this whole thing.
— Susan McMichael (@SuzMcMichael) May 18, 2023
— Brandon ‘Let’s Go’ Bridges DR. of Robotics (@Minedetector79D) May 18, 2023
I’m selling my Ford. This is even too gay for me.
— GayPatriot (@GayPatriot) May 18, 2023
Car companies are famous for being driven by focus groups, but I have a hard time believing that’s what happened here.
— James Dueck (@jamesdueck) May 18, 2023
How predictable. 😆
I already knew rainbows were soon to follow. Genius!— Heni Kovacs (@kovacsheni1) May 18, 2023
Most people don't have an issue with the rainbow stuff, but the pandering reveals a power motive.
— Ok (@LizardKebob) May 18, 2023
I guess the question is why? Who is advising these companies to market to this super small group of people.
When has a truck owner ever said “I’m going to buy a truck today. I sure hope @Ford supports the #LGBTQIA community or I won’t buy!” 🤦♂️😂
— Eric Chandler (@richreallyrich) May 18, 2023
As a Chevy guy, this explains a lot about Ford.
— _eMiniHank (@_eMiniHank) May 18, 2023
It's like they don't understand their target audience. 🤦♂️🤣
— Christopher Lewis🇺🇸 (@Trifling01) May 18, 2023
I guess another marketing genius thought it was a good idea to alienate existing customers. @jimfarley98
— Axel (@Axel561401) May 18, 2023
Seems kinda gay.
— Dr. Danger Bear PBJ, BLT (@BH53476328) May 18, 2023
Made a rainbow pickup if you want — pickup trucks already trigger some liberals as a sign of white supremacy — but can we stop “redefining” words? What’s the point of this ad? To sell trucks or to “redefine tough”?
***
Related:
Miami Police seem to have rolled out their pride-themed vehicles https://t.co/lR6ZCRw71Q
— Twitchy Team (@TwitchyTeam) January 2, 2023
Join the conversation as a VIP Member