Deleted tweet from Rolling Stone editor: 'I guess we should have drawn a dick on Dzhokhar's face'; Update: Apologizes for tweet

adambrickley | 9:30 PM on July 17, 2013

Apparently, Rolling Stone does not train its editors in crisis communication. That, or maybe Senior Editor Christian Hoard fell asleep during that meeting.

Just to review: When your magazine is in trouble for glorifying a murderer on its cover, the proper response from senior editorial staff does not include obscene jokes issued (and promptly deleted) via Twitter.

This is a senior editor at Rolling Stone. pic.twitter.com/lJkHXHRUD4

— John Podhoretz (@jpodhoretz) July 18, 2013

Well then. RT @christianhoard I guess we should have drawn a dick on Dzhokhar's face or something?

— Sal Capaccio ? (@SalSports) July 17, 2013

Maybe your own. RT @christianhoard I guess we should have drawn a dick on Dzhokhar's face or something?

— Mr. Monty Brewster (@MrRainbowCowboy) July 17, 2013

https://twitter.com/MaFireEMS/status/357662583521689600

https://twitter.com/KarlynMB/status/357653658634174464

Not only will this action be perceived as tone deaf, but most of the responses are likely to involve the same vulgarities as those used in the original tweet. For example:

https://twitter.com/lifestop/status/357654805579186176

@christianhoard you can eat a fat dick!! #BostonStrong #BoycottRollingStone

— Stacey Nelson (@SisterOfStrange) July 18, 2013

Psst… @christianhoard is a dick from Rolling Stone. Really Rolling Stone, that was dickhead move.

— Rory dela Paz (@rorydlp) July 17, 2013

https://twitter.com/BostonsBlackie/status/357600668300754944

Also, the deletion of the incendiary post is likely to generate large amounts of taunting and accusations of cowardice. This is not optimum for your image rehabilitation project.

https://twitter.com/kimkentucky/status/357658948511334400