Regular readers know that Bud Light has been experiencing a severe downturn in sales ever since they sent a commemorative can to Dylan Mulvaney (who is a man) to celebrate 365 days of a man deluding himself that he is a girl ‘girlhood.’
Clay Travis of Outkick decided to run a totally scientific experiment to determine how toxic the brand has become:
Weekend experiment. Beers in cooler at Nashville area event. Pick which beer you want. No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don’t even want to be seen with product. They just pick another brand. pic.twitter.com/UleRAjdLTc
— Clay Travis (@ClayTravis) May 8, 2023
There you have it. It’s science! If you question it, Dr. Anthony Fauci will shed a tear for every doubt you have. You wouldn’t want Dr. Fauci to cry, would you?
Mr. Travis put this into perspective for the brand as a whole:
Overall consumption of Bud Light is now down 26%. That’s an unmitigated disaster for the brand. And many are now avoiding the beer to avoid being mocked for drinking the beer. There’s no quick fix here, brand is slaughtered in red state beer drinking communities. Bet there is…
— Clay Travis (@ClayTravis) May 8, 2023
Naturally, people had thoughts on this scientific breakthrough.
i will not eat the bugs, i will not drink the buds https://t.co/8VMqvtEDjo
— Bud Light in the Loafers (@helpful_signage) May 10, 2023
Anheuser Fox. Same Crap 💩 https://t.co/ejAftdYky6
— David Stone (@RawkRari) May 10, 2023
Budweiser has always been the worst beer I’ve ever tasted. But I am spoiled because I grew up with friends who made their own beer 🍻
— Time traveler ☢️ (@tamartin00) May 9, 2023
I think the only fix is for @budlight to come out and loudly apologize and admit they made a huge mistake. Then completely redesign the can so it looks nothing like the bright blue Bud Light we all know. Then MAYBE they will have a chance.
— Adam Will (@awill0352) May 8, 2023
We’ve been saying something like that for about a week now. The same goes for Fox News.
Doesn't look good for AB. https://t.co/GBYTqjQijO
— GuitarGuitarGuitar (@Guitaratmyage) May 10, 2023
Go woke, go broke! https://t.co/Uw7D98C5IJ
— Arizona_a2z (@arizona_a2z) May 10, 2023
This is THE BEST thing I've seen all day! https://t.co/JQ13EhjYgo
— Z28.310 (@ICD_Z28_310) May 9, 2023
Can't even give it away!
ROTFLMAO! https://t.co/6kf8AuKqYp— Soul Muse (@SoulMuse999) May 9, 2023
Golf course W TX did not have Bud Light in stock. Had their BL board redecorated. https://t.co/7eJD1dJ0ex pic.twitter.com/ZWGDEQViV7
— Runner3577 🍊🍊🍊🍊 (@Runner35771) May 9, 2023
I witnessed the same thing this weekend at a concert. https://t.co/vrf1DSUjxC
— SDM (@SMHLSC) May 9, 2023
Indeed, a viral video shows a similar phenomenon allegedly at Fenway Park:
The Bud Light boycott is WORKING.
Their sales have dropped 17% and they've completely disavowed the Dylan Mulvaney campaign….
THE SILENT MAJORITY IS SPEAKING. pic.twitter.com/upOUYoUMJ3
— Graham Allen (@GrahamAllen_1) May 4, 2023
It's extremely important: https://t.co/iIhXPrVhyh
— FilmLadd (@FilmLadd) May 9, 2023
Of course, leave it to Matt Walsh to draw a serious point out of it:
It's not just that this is the most successful conservative campaign to boycott a major brand. This is one of the most successful campaigns we've seen in modern times, period. Pathetic that some on our own side (allegedly) still try to dismiss the significance of this victory. https://t.co/GvXRhKAtvg
— Matt Walsh (@MattWalshBlog) May 9, 2023
But there is one fly in the ointment:
Michelob is also an Anheuser-Busch product by the way.
— Anti-Grifter (@colossusPhD) May 8, 2023
Googling… well, crap.
For his part, Mr. Mulvaney returned to TikTok for the first time since the controversy and had this to say:
Dylan Mulvaney responds to backlash over his recent brand partnership with Nike Women and Budlight
In a TikTok video Dylan pretends to cry and acts upset claiming “there’s a lot going on and I feel a little down” due to the backlash.
It should be obvious to anyone now that… pic.twitter.com/BUn8OY2omn
— Oli London (@OliLondonTV) April 6, 2023
Does this ‘girl’ have a mustache and beard coming in? Or is that just a trick of the light?
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