The rabid fans of “The Hunger Games” no doubt know the outcome of the fictional competition, but that hasn’t stopped them from stocking up on T-shirts, hats, bags, buttons and jewelry to support their favorite characters as the movie debuts nationwide.
Lionsgate Entertainment, the small Canadian studio that produced the film, has gone to great lengths to make sure devotees of Suzanne Collins’s trilogy of young adult thrillers have all the merchandise and social media they need to feel immersed in the world of Penam.
“From day one, we have tried to make room for the enormous passion of The Hunger Games fans in our film’s marketing campaign,” said Tim Palen, chief marketing officer at Lionsgate.
Lots of fans followed a Hunger Games-themed sign reading, “May the sales be ever in your favor,” into the Hot Topic at Bridgewater Commons, said store manager Katie Lee. Shirts supporting the main character, Katniss Everdeen, and mockingjay pins have been especially popular.