Google’s head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.
Matt Cutts said this is Google’s attempt to “level the playing field” between webmasters that build quality content versus webmasters who are just really aggressive SEOs.
I just heard this by listening to the audio recording from the panel he was on at SXSW a week or so ago.
It’s important that search engines take measures against gaming the system, but this is a forever war.
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