Professor Jacobson at Legal Insurrection:

While Carbonite does not name which radio endorsers it relies on most, looking at the list of Carbonite’s “trusted spokespersons” that Rush was Carbonite’s single most dominant radio presence by far.

Based on rankings by Talkers.com, Rush dominates the other Carbonite “trusted spokespersons” on the top 12 list (Beck, Ingraham, Schultz, Komando) and almost equals the rest collectively:

When Carbonite in its public filings warned of the risk of loss of “one or more of these endorsement arrangements,” what it really must have meant was the risk of loss of Rush’s endorsement.

Go read the rest of this excellent piece.