When MSNBC’s “Way Too Early” show decided to display its cultural sensitivity on Cinco De Mayo, it went full-on cringe-inducing. A sombrero-wearing producer paraded in front of the camera while shaking maracas and swilling tequila straight from the bottle. All of this above a chyron calling Cinco de Mayo a “Mexican Heritage Celebration.”

https://twitter.com/reallyandrea/status/463792102174773248

It didn’t take long for the outrage machine to go to work:

Eventually, MSNBC had to issue an apology:

Sincerity:

Now just imagine if Fox News anchors had done something similar. They’d have been tarred and feathered, fired, and exiled to a barren island in the middle of the Pacific. But as you well know, being liberal means you can get away with copy-and-paste excuses and a brief on-air apology no matter the offense.

Sincere or not, there’s something incredibly delicious about every MSNBC apology tour.

Related:

‘F’ is for flub: MSNBC apologizes after airing Zimmerman trial F-bombs; Returns viewers to another F-bomb

MSNBC head apologizes for ‘outrageous’ bigoted tweet, but will anything change? 

‘Self unaware overload’: Despicable MSNBC pounded by reality after saying ‘right wing will hate’ biracial family [pics]; Update: MSNBC deletes its tweet and apologizes (for the tweet, not the article)

MSNBC’s Martin Bashir apologizes for sick comments about Sarah Palin 

Actress Pia Glenn apologizes — sort of — after mocking Romneys’ grandchild on MSNBC

No hiding for MSNBC and Chris Hayes: Repugnant remarks spark ‘MSNBC Heroes’ hashtag; Update: Hayes apologizes