Remember earlier this week, when our friend Jon Gabriel shared this image to mark Saudi Arabia’s decision to start letting women drive next year?
Saudi Arabia rolls out new fleet of women-only cars. pic.twitter.com/rK19Ztfojh
— jon gabriel (@exjon) September 26, 2017
Well, as it turns out, he was really onto something:
Welcome to the driver’s seat. #SaudiWomenMove #SaudiWomenCanDrive pic.twitter.com/oksRbFvLWa
— Ford Middle East (@FordMiddleEast) September 27, 2017
Dude.
@exjon You almost nailed Ford’s Saudi ad campaign. https://t.co/kq33G41S8m
— Nando (@TooOldTooStupid) September 28, 2017
And how!
Is this supposed to look like a woman in a Burqa? Because it does. pic.twitter.com/vKGGDIGHeJ
— neontaster (@neontaster) September 28, 2017
Does Ford’s Middle Eastern outpost think this makes Saudi women look empowered? Because … it doesn’t.
— T.R. (@PereJules) September 28, 2017
Ok, NO.
— NoorSalah (Designer) (@iamnoorsalah) September 28, 2017
So she doesn't sit in the driver seat? As no way you will look like this in driver seat.
— Wario32 (@Wario32) September 28, 2017
Ok you can drive….
But if you dare show any skin we will publicly lash you
— durrdevil (@durrdevil0) September 28, 2017
Masking oppression with, I'll admit, clever marketing doesn't make it less oppressive.
— Micah (@MicahMeatbag) September 28, 2017
