What a time to be alive:

More from TODAY:

Logan Everett, American Girl’s first boy character, has gray eyes and brown hair, and wears sneakers and a T-shirt. Logan is also musically inclined — the company will release a drum set as the doll’s accessory.

The company has seen rising interest in male dolls in recent years, with creative moms transforming its 18-inch girl dolls into boys for their sons. It’s this increasing demand that led the company to create Logan.

“A boy character has been a top request from our fans for decades,” Julie Parks, a spokesperson for American Girl, told TODAY Parents. “We do an enormous amount of research with girls and their parents, and the one thing we’ve heard loud and clear is a desire for more — specifically more characters and stories from today — with more experiences, more diversity, and more interests.”

What can we say?

Reaction is somewhat … mixed: