BuzzFeed employees were notified of CEO Jonah Peretti’s decision in an email this morning.

More from BuzzFeed:

“Earlier today, BuzzFeed informed the RNC that we would not accept Trump for President ads and that we would be terminating our agreement with them,” Peretti said. “The Trump campaign is directly opposed to the freedoms of our employees in the United States and around the world and in some cases, such as his proposed ban on international travel for Muslims, would make it impossible for our employees to do their jobs.”

Peretti added later in the email, “We certainly don’t like to turn away revenue that funds all the important work we do across the company. However, in some cases we must make business exceptions: we don’t run cigarette ads because they are hazardous to our health, and we won’t accept Trump ads for the exact same reason.”

In a follow-up email, BuzzFeed editor-in-chief Ben Smith reiterated that the decision was not an editorial call and that coverage of the Trump campaign by BuzzFeed News journalists would go unchanged. “This was Jonah’s call, and the prerogative of a publisher,” Smith wrote.

You can read Peretti’s full email here.

BuzzFeed is, of course, free to do as they please.

But one can’t help but wonder: What makes them so special?

Good question.

But what would it take for them to show the pro-baby-murder DNC the same courtesy they’ve shown the RNC?

Selective morality is the best morality.