Another day, another outrage:

From the Hollywood Reporter:

As 20th Century Fox’s X-Men: Apocalypse stormed theaters over the long weekend, critics took aim at billboards featuring Oscar Isaac’s Apocalypse choking Jennifer Lawrence’s Mystique.

Among them was Rose McGowan, who elaborated on a May 25 Facebook post to THR: “There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?”

In a statement to The Hollywood Reporter, Fox apologized for the billboard: “In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.”

Read the whole thing, by all means. You need to know how problematic this poster is, you guys.

If you think this is stupid and ridiculous, you’re not alone:

True story.

Oh, thank goodness! That highly problematic X-Men poster gets nonviolent makeover [Photoshop]