That’s certainly one word for this …

Headline seems innocuous enough, right? But when readers clicked the link, here’s what they saw:

Screen Shot 2015-01-26 at 9.10.45 AM


What the heck was he thinking when he wrote that? Was that supposed to be cute? It wasn’t. At all.

Oh, he changed it:

Screen Shot 2015-01-26 at 9.12.50 AM

Of course, what he didn’t do was note the change anywhere on the page. Or express any kind of regret for his stunning display of jackassery.

Classy move, bro.



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