Are you a brand with a Twitter account? Here’s a tip: 9/11 is not sexy.

Fleshlight, “the #1 male sex toy in the world,” thought it would be nice to pay tribute to those lost in the attacks:

Yeesh.

OK, that’s cringeworthy, to be sure, but this offering from Intimacy Box — which can “give you the tools you need to spice up your love life” — was arguably much, much worse:

Screen Shot 2014-09-11 at 12.25.58 PM

Here’s the Instagram caption:

Intimacy Box Instagram caption

First of all, they’re off by a good ten years.

Also, “happy”? “Cute”? Is this real life?

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Related:

‘SICK bad taste’: Arlington, Va., yoga studio causes uproar with ‘terrible’ 9/11 promo