Amid reports of a Malaysia Airlines plane crashing in Ukraine, Vox’s Zack Beauchamp urged tweeters not to jump the gun:

Self-awareness? Zach knows not thy name:

Wait … what?

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Whoops. Be sure to read all about it.

In light of Beauchamp’s little “reminder,” he’s getting mocked big-time:

Ouch.

Next up from the Vox crew?

Just wait.