The 2014 World Cup kicked off today, and Brazil’s Marcelo Vieira had the honor of scoring the first goal. Unfortunately, it was an own goal. Whoops.

Needless to say, some people were pretty pissed about it, and they took to Twitter to slap Marcelo around. But as it turns out, they made a pretty big blunder of their own:

Yeah … they got the wrong guy. See, that’s Marcello Ferri, a London-based fitness model. And even though he had nothing to do with Brazil’s mistake, he still got punished for it. Quite harshly, in fact:

It didn’t take long for others to jump on the bandwagon, both in genuine anger and in jest:


Totes hilarious.

He’s definitely been having fun with it:

That’s how it’s done.