At the very least, it’s unprofessional.

Following Toronto mayor Rob Ford’s confession to smoking crack cocaine, plenty of tweeters jokingly (we hope) hopped aboard the “who hasn’t?” bandwagon:

They can get away with it. But network news honchos should probably stay above the fray. Unfortunately, David Reiter, ABC News’ VP and managing editor of newsgathering, missed that memo:

Oof. That’s “real journalism” for you.