At the very least, it’s unprofessional.

Following Toronto mayor Rob Ford’s confession to smoking crack cocaine, plenty of tweeters jokingly (we hope) hopped aboard the “who hasn’t?” bandwagon:

https://twitter.com/DJSamchee/status/397791081477066752

https://twitter.com/_GeoffwithaG/status/397789320762773504

https://twitter.com/NichaelMeilson/status/397788941782626305

They can get away with it. But network news honchos should probably stay above the fray. Unfortunately, David Reiter, ABC News’ VP and managing editor of newsgathering, missed that memo:

Oof. That’s “real journalism” for you.