Serious, you guys.

This is where we’re at, at least in Colorado:

When all else fails, aim for the lowest common denominator. It’s the Obama way!

Note to bros:

That’s right. Obamacare depends on young, healthy people to pump in money. Without the bros, O-care doesn’t have a keg to stand on.



Editor’s note: The title originally read “Colorado taps keg stands to sell Obamacare.” It has been corrected to reflect that the “Brosurance” ads are part of an effort by the Thanks Obamacare campaign, which was created by the Colorado Consumer Health Initiative. We apologize for the error.