The exposé on Cory Booker’s imaginary thug pal T-Bone is a pretty big story. One that the super-hip and current BuzzFeed should totes be all over. Right?

Or maybe not so much:

Let’s take a look at what editor-in-chief Ben Smith had to say about BuzzFeed’s silence:

Um, what?

Call us crazy, but it seems that Smith is directly contradicting BuzzFeed’s whole stated raison d’être:

BuzzFeed is the leading media company for social news and entertainment, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment.

Might be time for a new mission statement, no?

My, how things have changed.

Hold up — maybe Smith has a good excuse:

Any of those things could be true. But none of it matters because Smith and his buddies can deflect:


Yeah, we are such amateurs. BuzzFeed, on the other hand, takes its journalism very seriously. Earlier this morning, McKay Coppins actually did deign to acknowledge Eliana Johnson’s real journalism:

But the “awesome” story that he rightly thought worthy of tweeting about (“social distribution of content”!) didn’t merit any BuzzFeed coverage. Maybe he’s just brainstorming for later:

No need to wait! BuzzFeed’s Andrew Kaczynski is on it!

Nice save, Andrew!

Ooo… a kitten! BuzzFeed loooooves kittens. Cats are real news.



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