Hey, it worked for Ron Artest, right?
Last year, lithium-ion battery manufacturer A123 filed for bankruptcy after receiving $133 million of a $249 million taxpayer-funded DOE stimulus. Further cementing its rock-solid reputation, it was then purchased by Wanxiang, a Chinese auto parts manufacturer. The powers that be at A123 had to find a way to win back the public‚Äôs trust, but how? Why, a name change, of course!
As The Washington Free Beacon reports, A123 will henceforth be known as ‚Ä¶ B456.
Guess they held their focus group sessions on Sesame Street.
According to Dan Primack, who writes for Fortune.com, an A123 spokesperson insists that the name change isn‚Äôt really a name-change-name-change:
Evidently, A123/B456 takes us all for fools.
Oh, it‚Äôs real. But not terribly spectacular.