After last week’s rousing success with Walmart strikes, fast food workers across New York City are feeling lucky. Hundreds of fast food workers are striking today for $15-an-hour wages as well as recognition for their independent union, the Fast Food Workers Committee. Naturally, the SEIU couldn’t be happier:

Fast food workers in New York City barely make enough to get by. Many of us make minimum wage — just $7.25 an hour, or as little as $11,000 a year. Meanwhile, the Goliath corporations we work for, like McDonalds, Wendy’s, Taco Bell, KFC, and Pizza Hut, are part of a $200 billion industry. These corporations reap huge profits and shower CEOs with exorbitant compensation while most of their employees qualify for food stamps.

Damn those greedy corporations that employ people! Good thing workers and strike advocates are giving those corporations what for. How better to lobby for more money for all the work you’re doing than by ceasing to work?

Nothin’ gets the toes tappin’ like a strike, baby!

Unfortunately, doubling the minimum wage, as these workers are demanding, would put a strain on their employers and make hiring workers more difficult. Oh, and don’t forget about the chunk reserved for the Fast Food Workers Committee union dues. But, gee, that chant’s catchy!

Unfortunately for the strikers, it looks like their nemeses are a few steps ahead when it comes to winning the social media game: