Over the past several days, Hurricane Sandy has been wreaking havoc on the East Coast, flooding cities and leaving thousands without power and without homes. Evidently, American Apparel looked at the destruction and saw a marketing opportunity. Last night, the clothing company sent out an email touting a special “Hurricane Sandy Sale” for those living in states affected by the storms:

https://twitter.com/vertizontal/status/263297042783281152

Needless to say, this move did not go over well:

https://twitter.com/broccarter/status/263291919973625856

https://twitter.com/0range_Jews/status/263234863497347072

https://twitter.com/evuhbee3/status/263295378496040960

Attempting to cash in on people’s suffering is truly disgusting. Shame on American Apparel.