Marketing and natural disasters: How many times do you have to be told? Just DON'T do it, boys and girls. http://t.co/gX03ebgh As you were.
— Adam Reader (@AdamDReader) October 30, 2012
Over the past several days, Hurricane Sandy has been wreaking havoc on the East Coast, flooding cities and leaving thousands without power and without homes. Evidently, American Apparel looked at the destruction and saw a marketing opportunity. Last night, the clothing company sent out an email touting a special “Hurricane Sandy Sale” for those living in states affected by the storms:
Needless to say, this move did not go over well:
@mattsnod I got an email from American Apparel with a 20% "hurricane discount" and the words "bored? Time for online shopping". Horrible.
— Tom Miale (@tmiale) October 30, 2012
I am disappointed by the American Apparel Hurricane Sandy sale, available to states that were hit because they must be "bored."
— Rebecca Wickel (@rebeccawickel) October 30, 2012
American Apparel…you suck. http://t.co/nlElPqSN
— Derek Moore (@radioderekmoore) October 30, 2012
Way to keep it classy American Apparel. http://t.co/IiyulVh8
— Lou Alcindor (@OGHarlem) October 30, 2012
— Pamela Tyll (@pamelatyll) October 30, 2012
— Seb Reeve (@rrreevo) October 30, 2012
— feliciacago (@feliciacago) October 30, 2012
— Chris Piedmont (@cpiedmo) October 30, 2012
cannot believe american apparel are offing 20% while hurrianne sandy is happening! awful #ap
— Phil Coffin (@mrphilcoffin) October 30, 2012
— KDC3000 (@KDC3000) October 30, 2012
— Liz (@captainboo) October 30, 2012
So stupid I dont know whT to say. People devastated. And AA does this? Idiots. American Apparel 'Hurricane Sandy Sale’ http://t.co/Q5sdiU3E
— jtarantino (@jtarantino) October 30, 2012
Yup. Very irresponsible. RT @BunnyInk: Really? American Apparel had a Hurricane Sandy Sale -___-
— John S. Wilson (@JohnWilson) October 30, 2012
Oh American Apparel, you utter morons – http://t.co/h8AFkIZz.
— Jamie McHale (@Jamie_McHale) October 30, 2012
— Lisa Jablon Marzullo (@lisammarzullo) October 30, 2012
Attempting to cash in on people’s suffering is truly disgusting. Shame on American Apparel.