National Geographic has spent more than a century cultivating a reputation as a serious, respectable publication.

Apparently they’ve decided that now’s as good a time as any to do away with all that.

Here’s how they’re going about it:

Isn’t that special?

Badum-CH!

Sacré bleu, National Geographic!

Seems like a pretty big deal, actually.

Something like that.

A lot of people probably do.