Today is a bittersweet day in the journalism world. For Ben Smith is leaving his post as editor-in-chief of BuzzFeed for a job as media columnist at … the New York Times:

From BuzzFeed to the New York Times … it’s really the next logical career step.

If the cost of a NYT subscription were $0, then we’d totally agree with Brian.

Honestly, Smith’s editorial decisions haven’t done BuzzFeed any favors. What makes the New York Times think he’ll add anything positive to their already worsening reputation?