Last week, David Hogg announced that Publix would be the next company to lose his very valuable business over their financial support for pro-NRA gubernatorial candidate Adam Putnam.

But aside from threatening to buy his chocolate chip muffins someplace else, Hogg wasn’t really clear on how Publix would suffer. Until today:

Ah, yes. A die-in. That tried-and-true method of enacting real change by lying on the ground and annoying people.

Bless your heart, kiddo.

And once again, Hogg’s timing is just impeccable.

We’re guessing we’ll want some popcorn for this. Good thing Publix sells it!

Something tells us Publix will be just fine. Hogg’s success rate … not so much.