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Maybe he's born with it? Maybelline hires a DUDE to be the face of its new mascara (seriously)

Well then, Maybelline.

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Hey, the guy does have some stellar eyelashes … really. And check out those perfectly manicured eyebrows, plus the dude definitely knows how to use lip liner (far too many women don’t).

https://twitter.com/LilMissRightie/status/817383318543101953

But that five o’clock shadow is sorta distracting.

So this is some sorta competition to appeal to men out there looking for the best mascara?

Yeah … if you think about it really, to each his own. If may not be your thing but if it works for some?

Hrm.

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