Eek! We warned you not to look …

Oh. That’s it? Apparently this sign went up outside a Gloucester, MA store and the reaction has been … interesting.

Evil bait and tackle!

Don’t let PETA hear you say that. #FishLivesMatter

Dude, some of those fish can be dangerous, have you seen, “Finding Nemo?”

Everybody’s a critic.

Right?!

Oh yeah, that whole selling ammo thing might have ‘triggered’ them as well, people are weird these days.

Side note, several members of this community have stopped by the store and encouraged the owner, one saying he should ‘put the sign in neon lights.’