Someone should tell LEGO once they go woke, they likely go broke.
This is nuts.@LEGO_Group is removing playsets featuring police, firefighters & emergency vehicles.
Even ditching an adult White House kit.
We ought to stress the good in law enforcement for kids.
— Brad Parscale (@parscale) June 4, 2020
The tragic death of George Floyd while being restrained by police in Minneapolis sparked major protests all over the country, and today we’re seeing the first impact in the toy department.
The Toy Book has received a copy of an email sent to affiliate marketers by Rakuten Linkshare on behalf of the LEGO Group. The email requests removal of product listings and features for more than 30 LEGO building sets, Minifigures, and accessories that include representation of police officers, firefighters, criminals, emergency vehicles, and buildings. Sets include the LEGO City Police Station, Fire Station, Police Dog Unit, Patrol Car, Fire Plane, Mobile Command Center, Police Highway Arrest, and many more. Even the LEGO City Donut Shop Opening set — which includes Police Officer “Duke DeTain” and “Crook” Minifigures — roleplay items including a Police Handcuffs & Badge Set, and the adult builder LEGO Creator version of The White House made the removal list.
See, everything is stupid.
Removing a version of the White House even? Wow.
— Fletch F Fletcher (@MrFletchs) June 4, 2020
How about just donate the money and leave the toys alone?
Why are you trying to keep retailers from selling fire department LEGOs? Why are you trying to keep retailers from selling police LEGOs? Are you anti-police and anti-fire? Don't you think customers should make up their own minds?
— Tag Sherman (@TagSherman) June 4, 2020
Pathetic @LEGO_Group What about children who’s dream might be to be a firefighter or policeman? Yeah, yeah, you’re not pulling the sets but you’ve stopped marketing. Screw you.
— 🇺🇸Redrivergrl 🇺🇸 (@redrivergrl) June 4, 2020
— brian scoville (@bscovy1) June 4, 2020
— ArtistUnplugged😷🎨 (@pinkartgurl59) June 4, 2020
Something like that.
Can't wait for the LEGO Antifa set. You don't actually build anything, you smash other kids' structures.
— Dan Ditzler (@longgonedaddy) June 4, 2020
The world is insane @LEGO_Group
— Jen Stroup (@JenStroup) June 4, 2020
Truer words have never been tweeted.
"Let's make political marketing (propaganda) great again." @parscale
— Osa Ray (@ray_osa) June 4, 2020
.@LEGO_Group 👈🏽 You are part of the problem LEGO.
— #BuildTheWall #KateSteinle #MollieTibbetts (@FxEpic) June 4, 2020
What they said.
Update: LEGO is not pulling toys, just the marketing for them which is still really silly BUT we want to be correct:
CLAIM: LEGO pulled police- and White House-themed toys in response to nationwide protests following the death of George Floyd.
RATING: ❌ Falsehttps://t.co/e5BXx7SyGb
— snopes.com (@snopes) June 4, 2020