This morning, The Biebs tweeted a video of 13-year-old Madison Beer singing Etta James’ classic ‘At Last’, instantly making the singer/songwriter the next big thing.

The tweet has already been retweeted over 6,000 times (and counting).

One has to wonder, though, if this is just a marketing ploy by Bieber’s manager, Scooter Braun, who might have already signed Beer.