Looks like the Taco Bell social media staff earned its keep tonight. 16,000-plus retweets, 11,000-plus likes, and a worldwide hashtag trend.

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Funny how one bit of Internet slang can set Twitter users’ hearts aflutter.

https://twitter.com/AndySkelton12/status/453377741341999105

https://twitter.com/annelisamoody/status/453382581459763200

It did cause a few cases of indigestion, though.

https://twitter.com/SweetFaceTrishy/status/453385507167567872