Animal rights activists kicked off the New Year by getting arrested at the annual Rose Parade in Pasadena. Their target? Sea World.

“Blackfish” is a documentary about alleged abuse of whales at Sea World.

Here’s the float:

Hope there’s some security for this guy.

At the Macy’s Thanksgiving Day parade, a 12-year-old animal rights activist pulled a similar publicity stunt.

Sea World’s response to recent attacks is here.