Mercedes Benz rolled out a star-studded ad for its new CLA-Class line for the Super Bowl. Usher and Kate Upton make cameos. Willem Defoe plays the devil. And the Rolling Stones provide the soundtrack with their classic “Sympathy for the Devil.”
— AOL Autos (@AOLAUTOS) February 4, 2013
Question on many viewers’ minds: How much did Mercedes shell out?
How much did Mercedes pay for the rights to Sympathy For The Devil?
— Jonathan Wald (@jonathanwald) February 1, 2013
— AdFreak (@AdFreak) February 4, 2013
.@AdFreak At least they chose one of the good Stones songs
— Kevin Nelson (@KevinNelson84) February 4, 2013
Holy crap. #mercedes dropped $1.5M to license "Sympathy for the Devil." AND they had to pay Dafoe AND for the spot. Jeesh.
— JPM (@JustPlainMeg) February 4, 2013
— Larry Mickelberg (@Mickelberg) February 4, 2013