Why would that tweet be so destructive? Well, as Twitchy reported, the #WhyIStayed hashtag was sparked by the surfacing of a beyond disturbing video of Ray Rice abusing his then-fiancee (now wife) Janay Rice. Why did she stay with an abuser? Brave women tried to explain by telling their own heartbreaking stories on Twitter Monday under the hashtags #WhyIStayed and #WhyILeft.
So, you see, DiGiorno’s tweet was outrageous and people had reason to be enraged.
DiGiorno Pizza swiftly deleted the tweet and issued an apology.
It didn’t go a long way for everyone and the Twitter account spent hours personally apologizing to its customers.
Others appreciated the sincere, no B.S. apology and tried to end the outrage.
Public figures can learn from this apology. Let’s contrast this apology with, say, these faux-pologies:
- Despicable: Samuel L. Jackson: ‘Unfair shit: GOP spared by Isaac,’ ‘not understanding God’s plan’; Update: Faux-pologizes, continues rant
- ‘Lunatic!’ Melissa Harris-Perry ‘apologizes’ to Romneys (with self-serving hashtag); Do you buy it?
- Michelle Goldberg’s faux-pology to Ann Romney
- Jim Carrey douche-apologizes to ‘assault rifle fans’; He totally loves you ‘heartless motherf*ckers’
An exit prediction: