As Twitchy reported last night, someone on Oreo’s team was on the ball when they tweeted that image shortly after the Super Bowl power outage.

Twitter is still buzzing today. It seems as if Oreo was the big Super Bowl ad winner last night. For free? Oh, how awesome the future is!

Okay, so the Paul Harvey tribute ad is still a favorite in many quarters.

But Oreo scored on the creative and on-the-ball side. Plus, you know, no pesky Super Bowl-sized advertising rates. Their viral “power out” tweet was retweeted 15,000 times.

Oreo kept following up on Twitter, too.

Indeed! Or at least a lifetime supply of yummy Oreos.