“Feisty?” That’s probably not the right word for it.

Hawke & Co., an online clothing retailer “apparently” hires the worst social media people ever and they’re learning about it the hard way. Whoever was handling the company’s Twitter feed last night mocked a complaining customer for his number of followers. After the incident went viral @hawkeandco tweeted “some press is better than no press” and referred to the epic failure as a “social experiment.”

The offending tweets have been deleted but screenshots have been circulating all night.

Oh, the irony … the company has mostly fake followers.


Hawke & Co. is doing attempting to do damage control with a massive discount but people don’t seem to be buying.

We’re thinking that their first priority ought to be firing someone.