What is Kellogg’s UK apologizing for? This tweet, which it posted yesterday and deleted about 30 minutes ago:

https://twitter.com/KelloggsUK/status/399204759863037952

Poor taste? Many tweeters thought so:

Putting this genie back in the bottle is going to require more than deleting one tweet. Check out Kellogg’s UK’s Give a Child a Breakfast website:

kelloggs UK

We have a feeling Kellogg’s UK’s social media department is about to have a vacancy.

Update:

Some tweeters took issue with the “wrong use of words” language in Kellogg’s UK’s apology: