What is Kellogg’s UK apologizing for? This tweet, which it posted yesterday and deleted about 30 minutes ago:
https://twitter.com/KelloggsUK/status/399204759863037952
Poor taste? Many tweeters thought so:
Check out @KelloggsUK new social media campaign:
1 RT = 1 breakfast for a vulnerable child#DamageLimitation pic.twitter.com/Qw5sTOIvPf— Shugism (@Shugism) November 10, 2013
RT this or we kill the kitten: this will work better. Brits care more about small animals than children. @KelloggsUK pic.twitter.com/wBN7C6Vwvw
— Remittance Girl (@remittancegirl) November 10, 2013
1 RT = 1 piece of tripe for a vulnerable child #GiveAChildSomeTripe @KelloggsUK
— TripeMarketingBoard (@TripeUK) November 10, 2013
Sorry, son. I told you this would happen if you didn't RT me (cc @KelloggsUK) pic.twitter.com/a8C9A6vYke
— Amanda (@Pandamoanimum) November 10, 2013
Favourite & they just get an empty bowl < “@KelloggsUK: 1 RT = 1 breakfast for a vulnerable child”
— tom jamieson (@jamiesont) November 10, 2013
Putting this genie back in the bottle is going to require more than deleting one tweet. Check out Kellogg’s UK’s Give a Child a Breakfast website:
We have a feeling Kellogg’s UK’s social media department is about to have a vacancy.
Snap, Crackle and Pop. That's the sound of the @KelloggsUK social media manager's bones being rearranged by their boss this morning.
— cluedont (@cluedont) November 10, 2013
Update:
Some tweeters took issue with the “wrong use of words” language in Kellogg’s UK’s apology:
@KelloggsUK "Wrong use of words"?
No. It was a bloody stupid IDEA. Don't blame it on the language.
— Phil (@fatboyfat) November 10, 2013
"…wrong use of words" @KelloggsUK So you'll be tweeting the 'correct version' soon then?
— Ian (@iplinks) November 10, 2013
.@KelloggsUK Not "wrong use of words", you said exactly what you meant to say. It was just a lousy social marketing plan.
— The No Show (@The_No_Show) November 10, 2013
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