Full comment:

“Thank you for your comment. Sears advertises on Nickelodeon however, we do not run ads on TMNT. The offensive comments made by Jason Biggs last week on his personal Twitter account are absolutely not in line with the values of Sears.”

The language is confusing — no one currently advertises on Teenage Mutant Ninja Turtles, since the show is not yet airing — but it appears that Sears has decided not to sponsor the show when it debuts later this month.

Last week, Sears said only, “We do not condone this behavior and are looking into this further.”

If the retailer has now decided to proactively boycott Teenage Mutant Ninja Turtles, that is a significant development. Just yesterday, a Sears customer service rep told Twitchy, “I have checked and see that Sears has not pulled its ads from Teenage Mutant Ninja Turtles.”

Up until now, The Colorado Rockies baseball team was the only corporate entity to distance itself from either Nickelodeon or Teenage Mutant Ninja Turtles.

Sears and other advertisers have come under pressure from consumers who are outraged by Nickelodeon’s promotion of Jason Biggs’ misogynist, sex-obsessed Twitter page.


American Idiot: Pig-Maher-in-training Jason Biggs sends out sick tweets about Paul and Janna Ryan; Update: Deletes tweets

American Idiot 2: Jason Biggs knocks Christians; targets Ann Romney and Janna Ryan with vile tweets

Pressure mounting for Nickelodeon to throw the pie at American idiot Jason Biggs

Jason Biggs’ wife laments death of free speech

Jason Biggs dismisses his anti-Christian and misogynist filth with ‘I put my dick in a pie’

American Weasel: Jason Biggs quietly deletes vile tweets about Ann Romney and Janna Ryan

Nickelodeon now including Jason Biggs’ Twitter handle in promotions

Hey Nickelodeon, how’s that anti-bullying campaign going?

Parents put pressure on Nickelodeon’s advertisers

The wit and wisdom of Nickelodeon’s Jason Biggs

Jonah Goldberg: ‘this Jason Biggs buffoon deserves firing far more than the Yahoo News Director guy’

Jason Biggs’ wife: You people criticizing my husband are scary, humorless bullies

Sears and Kmart disavow Jason Biggs’ filthy tweets; ‘We do not condone this behavior’

Nickelodeon responds to national outrage: ‘We understand your concern’ about Jason Biggs

Colorado Rockies baseball team stands with Nickelodeon

Dana Loesch takes to the airwaves to smack down Jason Biggs, Nickelodeon

Colorado Rockies and Nickelodeon team up to promote Teenage Mutant Ninja Turtles