There’s bad timing. And then there’s bad timing.
Seen in window of DC newsstand: Entertainment Weekly's latest Batman cover with headline: Batman's Killer Finale.
— Dion Nissenbaum (@DionNissenbaum) July 25, 2012
Oooof… Tough cover @EW pic.twitter.com/2BmZobDy
— Josh Hamilton (@joshahamilton) July 23, 2012
I feel for whoever at Entertainment Weekly came up with last issue's cover copy.
— Clint Keller (@actuallyclint) July 24, 2012
Although the truly unfortunate Entertainment Weekly cover is dated July 20, it was released well before the Aurora massacre that occurred during a screening of “The Dark Knight Rises.” Some Twitter users took Entertainment Weekly to task.
@EW your latest cover story #Batman "Killer Finale" is not the best choice of words considering what just occurred in #Aurora.
— Lucho Durand (@LuchoDurand) July 25, 2012
https://twitter.com/lazypadawan/status/227873223310716929
Saw a magazine cover that said batman finale was a killer. That's low._#tasteless
— Alyssa Michelle (@Uhlyssuh) July 24, 2012
But most realize the “Batman’s Killer Finale” copy was a terrible coincidence that Entertainment Weekly editors wish they could undo.
Dear Everyone: I know the cover of EW says, "Batman's Killer Finale", get over it. Cover planned months ago – no way to anticipate shooting.
— Jordan Drake (@JordanDrake) July 24, 2012
https://twitter.com/timfhall/status/227754949960933376
https://twitter.com/rjmoeller/status/228005270301847553
New issue of EW came in the mail. Its cover story is the Dark Knight Rises. Its headline? BATMAN'S KILLER FINALE. That's unfortunate timing.
— Sean Gantwerker (@WhatSRGThinks) July 21, 2012
Anyone see Entertainment Weekly's cover story? "Batman's Killer Finale" I bet they wish they could have recalled that issue.
— Steve Bethel (@twistedellipse) July 21, 2012
https://twitter.com/Sttbs73/status/226344286336217088
Still, some thought the issue should be pulled from the shelves.
Shouldn't Entertainment Weekly @EW take latest issue with this unfortunate Batman cover off shelves? #theatreshootings pic.twitter.com/cD3CaAqu
— Sam Hendel (@SamHendel) July 21, 2012
Entertainment Weekly should have this pulled from shelves. That headline is an awful reminder. http://t.co/OpuhBFKo
— Rico (@RicoG) July 22, 2012
The cover still appears on the Entertainment Weekly website.