Welcome to the Internet.

Earlier this week, @ElleRafter complained to U.S. Airways about a late arrival and poor customer service. The company’s response included a top contender for the most sexually graphic photo ever tweeted by a brand. U.S. Airways apologized for accidentally causing a run on eye bleach and ensuring that we’ll never look at a toy airplane the same way again.

As for @ElleRafter, apparently there’s no such thing as returning to Internet obscurity after an airline sends you hardcore plane porn.

Before the not-safe-for-work photo thrust (sorry!) her into the spotlight, @ElleRafter’s tweet count hadn’t even reached 100 — since 2009 — and a number of those were tweets giving companies a piece of her mind.

The complaints didn’t go unnoticed, and naturally, complainers complained.

Because Internet. In many cases, the complaints were pretty vicious.

https://twitter.com/JimKidwell1/status/456325275618254849

https://twitter.com/NicoleKnuckles/status/456604107441057792

A handful of responses from @ElleRafter:

Any other unsolicited suggestions for @ElleRafter?

https://twitter.com/bitchramblings/status/455822208301277186

From “not terribly interesting” …

… to “Bitching several times a year since 2009.”

ellerafter-twitter-bio

Well played.