Heckuva job, Target.

During the Christmas shopping season, tens of millions of Target shoppers had their credit card and personal information compromised in a data breach.

Weeks later, Gregg Steinhafel, chairman, CEO and president of Target, is reaching out via email to offer customers a year of free Experian credit monitoring.

But many consumers think there’s something a little fishy — or phishy — about the emails. A lot of recipients don’t trust email from Target and aren’t too keen on clicking links in the emails.


Hey, Target, this isn’t helping matters:

Target confirms that [email protected] is the sender for some of these emails (PDF).

The emails are also reaching people who don’t recall giving Target their email addresses.

Target’s answer:

In addition to concern about whether the emails are legit, some Twitter users are saying “thanks, but no thanks” to data safety advice from Target. The email warns, “Don’t click links within emails you don’t recognize.”

Here’s the official word from Target’s verified Twitter account (which hopefully hasn’t been breached):

Target’s “guest service desk” on Twitter is urging people to visit the corporate website to ensure they’re looking at “official communications.”

No kidding.