In case you missed it, “Today” host Matt Lauer cemented his place in our nightmares this week.

“Matt Lauer seduces a block of Velveeta cheese.” Oh dear. Hold us.

With Americans fretting about a possible Velveeta shortage, Lauer decided to take his first-ever taste. Our only comfort is that he wasn’t baring his freaky Pamela Anderson cleavage. This time.

The “Today” staff made this shudder-worthy GIF to remember the moment.

matt-lauer-eating-velveeta

Why, Matt? For the love of everything big and small, why?

Think it can’t get worse? Oh, but it can. Lauer bit off more than he could chew.

More GIFs here:

That’s no way to make friends, Mr. Lauer.

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