Who gripped what now? “Today” show viewers are pretty sure they heard news anchor Natalie Morales say something about Kim Kardashian’s “sperm grip.”

Morales swears she said “firm grip.”

Still shudder-worthy given the context in that tweet. But are we buying that?

We don’t have Alec Baldwin’s expert acoustic analysts on our payroll, but sorry, Natalie, we’re going with “sperm grip.”

https://twitter.com/CudiKids/status/408258373852094464

[Update]

Morales is now ready to own the new phrase: