Black Friday got its earliest start ever this year. In what has become an annual tradition the day after Thanksgiving, some shoppers were ready to score discount electronics by any means necessary. Those braving the Black Friday sales tweeted on-scene reports of fistfights at the nation’s retail stores.

How’s this for the holiday spirit?

Tackled … at Victoria’s Secret?

Some “shoppers” were a lot more interested in face-busters than door-busters.

Others figured they could save on the cost of a pay-per-view fight.

Note to mall-goers: there’s a smarter way to check items off your Christmas shopping list: