Black Friday got its earliest start ever this year. In what has become an annual tradition the day after Thanksgiving, some shoppers were ready to score discount electronics by any means necessary. Those braving the Black Friday sales tweeted on-scene reports of fistfights at the nation’s retail stores.

How’s this for the holiday spirit?

https://twitter.com/derekbtw/status/271886008004530176

https://twitter.com/TayyRogers/status/271876807681265665

https://twitter.com/sobzayn/status/271961108254961665

https://twitter.com/Naathaaali/status/271838213386149889

Tackled … at Victoria’s Secret?

Some “shoppers” were a lot more interested in face-busters than door-busters.

Others figured they could save on the cost of a pay-per-view fight.

Note to mall-goers: there’s a smarter way to check items off your Christmas shopping list: