There’s bad timing. And then there’s bad timing.
Seen in window of DC newsstand: Entertainment Weekly's latest Batman cover with headline: Batman's Killer Finale.
— Dion Nissenbaum (@DionNissenbaum) July 25, 2012
— Josh Hamilton (@joshahamilton) July 23, 2012
I feel for whoever at Entertainment Weekly came up with last issue's cover copy.
— Clint Keller (@actuallyclint) July 24, 2012
Although the truly unfortunate Entertainment Weekly cover is dated July 20, it was released well before the Aurora massacre that occurred during a screening of “The Dark Knight Rises.” Some Twitter users took Entertainment Weekly to task.
— Lucho Durand (@LuchoDurand) July 25, 2012
Nice job, Entertainment Weakly! http://t.co/5BXHsZ9d
— lazypadawan (@lazypadawan) July 24, 2012
Saw a magazine cover that said batman finale was a killer. That's low._#tasteless
— Alyssa Michelle (@Uhlyssuh) July 24, 2012
But most realize the “Batman’s Killer Finale” copy was a terrible coincidence that Entertainment Weekly editors wish they could undo.
Dear Everyone: I know the cover of EW says, "Batman's Killer Finale", get over it. Cover planned months ago – no way to anticipate shooting.
— Jordan Drake (@JordanDrake) July 24, 2012
— Tim Hall (@timfhall) July 24, 2012
"Oh, what I wouldn't give to have this one back" (said by EW editor responsible for this cover) http://t.co/tNK38P9Y
— RJ Moeller (@rjmoeller) July 25, 2012
New issue of EW came in the mail. Its cover story is the Dark Knight Rises. Its headline? BATMAN'S KILLER FINALE. That's unfortunate timing.
— Sean Gantwerker (@WhatSRGThinks) July 21, 2012
Anyone see Entertainment Weekly's cover story? "Batman's Killer Finale" I bet they wish they could have recalled that issue.
— Steve Bethel (@twistedellipse) July 21, 2012
The cover of Entertainment Weekly is a SAD coincidence! pic.twitter.com/uG8ijpaW
— Political Nerd (@Sttbs73) July 20, 2012
Still, some thought the issue should be pulled from the shelves.
— Sam Hendel (@SamHendel) July 21, 2012
The cover still appears on the Entertainment Weekly website.