Matt Lauer really loves him some Justin Bieber. The “Today Show” anchor sent out his very first tweets this morning and used them to pimp Bieber’s new album.

While tween girls squeed, grownups were not impressed:

But as it turns out, it was actually Bieber manning the iPhone:

Pics or it didn’t happen!

Just minutes after Bieber composed Lauer’s first tweet, “Matt Lauer” was trending worldwide.

He can thank Justin and the Beliebers for that:

Matt Lauer’s Twitter account, powered by squeeing tweens. He must be so proud.