Oops.

https://twitter.com/#!/NakedPolitics/status/195850227452878848

The Twitterverse coughed up a few responses:

https://twitter.com/#!/EricStrobel/status/196215356640071681

https://twitter.com/#!/d_french/status/196218546232107008

https://twitter.com/#!/MaryVal/status/196214846147133441

https://twitter.com/#!/JonahNRO/status/196218717561044992

https://twitter.com/#!/JonahNRO/status/196216740307415040

This isn’t the first time the Lugar campaign has used “Lugar-mentum” non-ironically.

Maybe Team Lugar should have sought out Jonah Goldberg’s expert advice on campaign strategy:

https://twitter.com/#!/JonahNRO/statuses/196221908423950336

A Citizens United poll this week has Richard Mourdock, Dick Lugar’s opponent in the Indiana senate primary, leading by 5 points.